Yacht Charter Marketing in Mallorca
Mallorca has more charter boats per mile of coast than almost anywhere in the Mediterranean. Palma, Port Adriano, Puerto Portals, Santa Ponsa, Andratx, Sóller, Alcudia, Pollença, Cala d'Or, Portocolom. Every port has boats for rent. Every port has boats tied up on a Tuesday in June.
Grow Your Charter is based in Mallorca and runs Facebook and Instagram advertising for boat charter companies with a fleet here. Direct inquiries, qualified, exclusive to you, paid per inquiry. This page is about what marketing for a yacht charter looks like on this island specifically: who books, when, and what fills the weekdays.
Who charters a boat in Mallorca, and when
The people who rent boats here are not here yet. They are in Stuttgart, Manchester, Amsterdam, Stockholm and Madrid, planning on their phone weeks before they land in Palma. That is where the advertising reaches them.
April to June. Germans, Brits, Dutch and Scandinavians. Couples and families with young kids. This is where most fleets have empty weekdays and where advertising pays off first.
July and August. Peak. Spanish mainland and French travelers join. Groups, families with teenagers, birthdays. The boats fill. The work is on the phone, not on the ads.
September and October. Germans and Brits again, older couples, sailors. Inquiries cost more and reply rates drop. The offer has to do the work: sunset charters, end-of-season rates, a free extra hour.
November to March. Mostly quiet. The fleets that win use it to build the guest list and message every past guest in March.
What the ads show
Real footage from your boats, cut for Reels. Es Trenc from the water. The anchor going down at Cala Varques. Sa Calobra from the bow. Formentor, Cabrera, Dragonera, Portals Vells, the caves at Cala Figuera. A family jumping in. Lunch at anchor. The run home past the cathedral.
One campaign per boat class. The day boat for families. The catamaran for groups. The motor yacht from Port Adriano for the luxury guest. The sailing charter for the week.
Ads in English, German, Spanish and the other languages your guests speak.
What lands on your phone
A qualified inquiry, exclusive to you. When they want to sail, who is coming, what they want to spend. Filtered so people who don't fit your boats never reach you. Delivered on WhatsApp to whoever on your team is on duty that evening.
Types of Mallorca charters we work with
- Day charters from Palma and Port Adriano
- Boat rentals without license in Alcudia, Pollença, Cala d'Or and Portocolom
- Luxury motor yachts with crew
- Catamaran day trips for groups
- Week-long sailing charters around the Balearics
- Multi-base fleets with boats in two or three ports
What it takes on your side
Someone who answers inquiries within minutes, 09:00 to 23:00, seven days a week in season. Footage from every trip, dropped in one WhatsApp group by the skippers. Your own Meta ad account. Real prices for the month the ads run, not the website's April half-day rate.
If your fleet has that, or is willing to set it up, the advertising works here. If nobody answers after 19:00, fix that first. Read the reply system for a fleet.
What it costs
You pay per qualified inquiry, priced against your average booking. Ad spend goes to Meta from your own account. No retainer, no setup fee.
Why a Mallorca agency
We are here. We are on the water here. We know which cove films well in the morning light and which origin market books which month. We only work with boat charters, so we are not learning the business on your budget.
Get inquiries for your Mallorca fleet
Contact us with your port, your fleet and your average booking. We'll tell you if we can fill the weekdays. See also marketing for yacht charters and Instagram ads for yacht charters.